Build a Competitive PR and Marketing Process
Smart Marketing Plan
Plan for periods, products, business units, clients.
My Marketing Day
The smart marketing dashboard.
Media Relationship Management
The advanced media CRM, integrated with Email.
Marketing Management
The tools to manage marketing activities and resources.
PR Email
The email for press releases, media events, interviews.
Marketing Analytics
Media response, operations, investment, performance.
From marketing and PR strategy to efficient execution
Integrate all marketing and PR programs, campaigns, and activities in powerful and flexible planning and budgeting along business units, products, and accounts. Engage media and launch execution from marketing plan with a click.
From marketing strategy to execution with smart marketing plan
- Create any number of marketing plans for any period
- Create product, business unit, or clients marketing plans
- Budget for periods, programs, campaigns, projects
- Smart budgeting and costs management
- Integrate with execution
- Drag and drop campaign periods
Easily create most complex campaign workflows
- Create new campaign workflows in minutes
- Manage existing campaigns
- Drag and drop campaign elements
- Drag and drop project managers
- Estimate and simulate of key campaign parameters
- Integrate marketing workflows with Nippy Marketing Plan
Media Relationship Management for sustainable media relations
- Advanced unlimited media database
- In-built and customized media tags
- Media type, media role, editorial topics, brand affinity
- Advanced segmentation
- Media response analysis
Engage media with beautiful personalized emails
- Feature-rich email creator
- Powerful recepients segmentation
- Attach or link to files
- Media deliverability analysis
Use the smart Marketing Day dashboard to guide you through execution
- Your daily marketing execution dashboard
- Campaigns, projects, and task in one unified view
- In-built smart algorithms tell you what when to execute
- Actual effort and completion rate information
Deploy the tools for tactical management of all marketing activities and resources
- Dashboard, GANTT, Calendar
- Drag and drop Grid
- Automatic aggregation of effort, completion rate, budgets, expenditure
Use marketing analytics to understand what drives best performance
- Marketing operations dashboard
- Marketing resources dashboard
- Marketing investment dashboard
- Marketing performance dashboard
- Media response analysis
Improve execution
Ensure quality and timely execution with built-in smart algorithms according to best marketing practices. Avoid process disruption with integrated marketing planning.
Boost efficiency
Do more with less through strategic and tactical management of campaigns and related activities. Plan, manage, and execute with constant visibility and control over capacity, budgets, and expenditure.
Empower teams
Ensure knowledge management through visibility along the marketing process. Have the marketing processes and communications programs saved for quick deployment by new team members.
Refine processes
Reveal the best performing marketing processes through proprietary metrics and identify areas for correction. Save the best workflows in the organization and redeploy them for constant improvement.
Marketing planning
Strategy-plan-implementation
Align marketing strategy and implementation with Nippy Marketing Plan. Deploy any budgeting strategy, orchestrate campaigns for complementarity, and control for marketing investment and expenditure along marketing programs, campaigns, activities, and periods.
PR and Marketing management
Release your marketing creativity
Release your marketing creativity and ensure speed and quality of marketing execution and resources management through daily dashboard with built-in marketing process algorithms, off-the-shelf campaign and project workflows, and marketing management tools.
Marketing analytics
Reveal your best performance
Look at the future to match execution requirements with capacity. Evaluate your execution performance through dashboards on marketing operations, marketing resources, marketing investment, cost of operations, proprietary execution metrics, and team's performance.